Our Founder, Nataliya Makulova is a conscious fashion business expert and futurist. She is here to bring a meaningful change to the world and contribute to a more balanced, loving and peaceful future. Nataliya has studied at the London College of Fashion, Parsons and FIT, and she has extensive experience in fashion and technology. When she was 19, she created an e-commerce platform to support independent fashion designers. She later worked as a sales and PR representative for dozens of international brands; her resume includes such influential names as Moda Operandi, Vince, Marc Jacobs, Tinker Tailor (a fashion customization start up), and SPRING. At SPRING, Nataliya managed platform integration tech team and contributed to creating an integrated marketplace with 2000+ brands. In 2017 she founded Balanced Fashion, a conscious business consulting company. Today she consults start ups and fashion brands, hosts monthly events in NYC and Europe, writes articles for her blog, curates a bi-weekly newsletter on fashion tech and sustainability, does spiritual coaching sessions and works on her own fashion tech platform for conscious shopping.
Nataliya believes that advancements in technology, specifically Artificial Intelligence and consumers embracing more organic and ethical lifestyle choices, are changing the way the fashion industry operates, and she is passionate about being at the forefront of this meaningful shift.
Nataliya is a community leader and has a vast network of fashion, sustainability and technology connections that she utilizes for each of Balanced Fashion clients, depending on the client’s ask.